Sappi, the world’s leading producer of coated fine paper, recently announced the names of the designers and the causes they promote that will share the annual US$1 million Sappi Ideas that Matter grant in the Southern African region.
Ideas that Matter has proven to be a programme that not only affords the design community an opportunity to showcase their creative talent, but also presents ideas on paper for social good. Applications made to Sappi to help promote specific social causes are evaluated by a panel of creative gurus and judged on the effectiveness, creativity and practicality of the campaigns. Grant funding to design students, professional designers and design agencies, covers the costs for implementation to either create awareness or raise funds for the social causes.
Now in its 10th commemorative year, the programme has benefited many causes around the world supporting design for social good. André Oberholzer, Group Head of Corporate Affairs for Sappi Limited commented, “The programme is testimony to Sappi’s support for the design industry and commitment to social responsibility. It also demonstrates the effectiveness and creativity of using paper as a communications medium.”
In the South African region seven grants were made to causes varying from environmental to humanitarian and animal rescue programmes. These causes address social issues communicated through the creative applications of brochures, leaflets, corporate stationery and various other elements.
The judging panel comprising Lisa Walters (Chilli Factor), Carla Hall (It’s a Go) and Sean Fandam (Shaun Fandam Design) commented that they looked for overall impact and arresting images that communicate the message effectively, as well as the ability to evoke a response from the recipient.
Through the leadership of VWS Creatives Director Michael Merrett and his team of graphic design students from the Cape Peninsula University of Technology, the VWS is one of the seven recipients of this prestigious grant award.
Latest Comments